About 50 Second Financials™



In today’s rapidly changing global economy, new information is landing on your desk hourly. You need a quick and accurate way to figure out what has changed and what that means to your business, your customers and your suppliers.

50 Second Financials is a suite of tools that enables you to use financial statements to identify early warning signs of risk and opportunity. Financials tell a story about the behaviour in an organization—everything from operational performance and risk taking to customer and supplier relationships, leadership, decision-making and culture.

50 Second Financials was developed to identify, analyze and communicate critical issues during time-constrained negotiations, budget presentations, or strategic planning sessions, and can be applied to any data. The system goes beyond analysis to provide executives, directors, managers and professionals with risk assessment and due diligence frameworks, including reality checks and critical thinking tools.

50 Second Financials is the only financial training program that goes beyond analysis to provide you with frameworks for real-time decision making, developing action plans on the fly and effective financial communications. The frameworks and tools are easy to use and have been developed specifically to promote speed and accuracy.

50 Second Financials. The Power to Make a Difference. Now.

About Ferax

Ferax Consulting Corp has been providing financial consulting and independent corporate finance advisory services to corporate, non-profit and government organizations since 1994. Acting as lead negotiator, deal architect or lead financial advisor, Ferax consultants provide hands-on strategic and financial expertise.

Now, Ferax provides its proprietary 50 Second Financials™ training to executives, directors and professionals. Ferax consultants have held positions such as CEO, CFO and COO, and their experience spans financial, operational and strategic management roles in a variety of industries.

Select Client List